Mommy blogging has become an 11 billion dollar industry, so they’re obviously doing something right. As entrepreneurs promoting our products and services, there is alot we can learn from mom blogs. Discover 9 things we can learn from their success!
Mommy bloggers seem to be everywhere. Whether you’re on Facebook, Pinterest, Instagram, or just searching for advice on Google, you’ll find a mom willing to give advice.
Many of these moms can help entrepreneurs become better at sharing their message.
Out of the Comfort Zone
Despite appearances, most mom bloggers were not born to be in front of the camera. Putting their family – and their personal lives – on display in front of the world takes courage!
Putting yourself out in front of a public audience takes courage for you as well. Be brave, take a step, and be bold in the spotlight!
It Pays to Network
Mommy bloggers are known for supporting each other, encouraging each other, and helping promote each other’s content. Of course, this is done in part to receive promotion as well!
The concept of networking online – building relationships with people inside and outside your industry so that you can help each other succeed.
Reach out to others online and offline and see how networking and guest posting can work for you!
Get Reputable Links
The most successful mommy bloggers understand the power of backlinks. A relevant backlink from a reputable site referencing your blog can help raise the authority of your site on Google.
A high domain authority increases the likeliness your website could rank on google in the search results for your niche, so don’t be shy about looking for backlinks.
Think Outside the Box
Many mommy bloggers make money through sponsored posts. It’s a competitive space and depends on your budget.
Other times mommy bloggers sell online courses, promote affiliate links, or have ads running on their website.
Entrepreneurs can learn from these strategies too.
Think outside the box!
You Have to Put in the Work
While mommy blogs may portray a life of luxury beside the pool with their kids, the reality is it’s very competitive, and takes a lot of hard work. Maintaining a successful blog requires consistent work – updating and creating long form content, social media content, and more.
As an entrepreneur looking to create an online audience you will have to put in a lot of work too. You’ll need new ideas, content that resonates with your audience, and consistent engagement with your fans.
Don’t feel like a blogger’s life is easy – it’s a lot of work!
You Can Be an Influencer
Do you have an audience? Then you have influence. And that influence matters!
Anyone who people look to for advice, tips, or other information can influence the opinions and decisions of other people. And that influence can be worth money if you want it to be.
Moms focus on companies that sell to parents, from baby food to snacks to lunchbox businesses. As an entrepreneur blogger, think about what other industries are tied to your niche.
What influence do you have? Can you monetize that?
You Can Be Authentic With Your Influence
You may think that being an influence and peddling products makes you inauthentic. For some mommy bloggers, that turned out to be true. But many, many bloggers find that they can be authentic and sell at the same time.
The first step is to have standards for what you’ll endorse and what you won’t. Your audience trusts you and that trust is valuable. Don’t abuse it!
Many bloggers focus their influence on products they enjoy and get a lot of benefit from. They may refuse to endorse products that go against their morals, whether that means animal testing or other limits.
As you think about becoming an influencer in your space, think about what matters to you personally. How can you be authentic with the products or services you promote?
Content Matters Online
It can be hard to know exactly where to focus on online marketing. There are so many options, social media platforms, and online communities to spend your time that it’s dizzying.
As you decide where to focus, remember that content is the crux of the rest of your sharing. No matter what you do on social media, it all leads back to your own website – which needs to have great content.
Most of all, Google more and more awards and highlights websites with excellent, fresh, regular content. Mommy bloggers know how much it matters to create great work. Now you do too!
Most of All: Be Consistent
The bottom line of any marketing effort, blogging other otherwise, is that it has to be consistent. Being inconsistent in your efforts means not having the influence or platform you need to monetize your efforts.
There’s a lot of competition, whether you’re talking about mom blogs, weight loss, nutrition, fitness, or real estate. You won’t be heard above the noise unless you define your voice and speak your message consistently.
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